![]() ![]() The authors suggest that face perception evoked by face-like objects is a relatively early process, and not a late cognitive reinterpretation phenomenon. This activation is similar to a slightly faster time (130 ms) that is seen for images of real faces. A 2009 magnetoencephalography study found that objects perceived as faces evoke an early (165 ms) activation of the fusiform face area at a time and location similar to that evoked by faces, whereas other common objects do not evoke such activation. Pareidolia can cause people to interpret random images, or patterns of light and shadow, as faces. When Kahlbaum's paper was reviewed the following year (1867) in The Journal of Mental Science, Volume 13, Pareidolie was translated into English as "pareidolia", and noted to be synonymous with the terms "…changing hallucination, partial hallucination, perception of secondary images." Explanations The German word Pareidolie was used in articles by Karl Ludwig Kahlbaum-for example in his 1866 paper " Die Sinnesdelierien" ("On Delusion of the Senses"). The word derives from the Greek words pará ( παρά, "beside, alongside, instead ") and the noun eídōlon ( εἴδωλον, "image, form, shape").
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